Who Does What at SBJC’s Home Office

Home Office Phone #: 210-314-3126

Vice President of Operations: Drew Johnston  [email protected]

    • Senior Leadership & Advisor: Leads and manages franchise systems in support of the Salons by JC brand.
    • Operational Management: Ensures that daily business practices meet operational goals and produce maximum efficiency.  Manages franchise development, real estate, training, legal, and operations across over 140 locations in the U.S. and Canada.
    • Brand Management: Upholds, identifies, recommends, and implements new processes, technologies, and systems to improve and streamline organizational processes and use of resources and materials.

Vice President of Marketing: Tony Limon  [email protected]

    • Senior Leadership & Advisor: Supports company strategy & sales growth for all product & service offerings from a cross-functional basis to benefit the company’s overall expansion & financial growth.
    • Digital Growth & Expansion: Thought & design leadership to create a competitive advantage for SBJC vs it’s competitors using digital channels.
    • Analytical Management: Supports reporting development, management of data analysis and tool adoption that would contribute to incremental insights to improve the company’s operational performance.
    • Digital Transformation Design: Responsible for all efforts to develop, expand and optimize our current customer digital journey across all areas of business.

Director of Marketing Operations: Joaquin at The Pedowitz Group [email protected]

    • Lead Gen Analytics (Salesforce & Marketing Intelligence):Reviews the and analysis of our Marketing Intelligence report insights from Salesforce to provide direction and insights for all paid media accounts.
    • Salesforce Adoption and Training: Assures every location (franchisees, area managers and concierges) understand the functionality of Salesforce and how it impacts their business growth and operations.
    • Growth Marketing Plans Development:Develops strategies that align with various levels of franchisee maturity to maximize lead generation and support strong occupancy levels.

Salon Pro Business Coach: Mona Echard   [email protected]

    • Training: Lead the Development & curating of all in-person & online training needs for all new Franchisees, Salon Pros & Concierges within the nationwide SBJC franchise system.
    • Customer Experience: Works with vendors to structure & implement mystery shopper programs which include scoring and results communication.
    • Concierges Communications: Key liaison from corporate to all concierges nationwide.
    • Concierge Staffing Support: Works with all new concierges and new franchisees to vet, interview and hire new concierges.

Social Media & On-Boarding Specialist: Naz Dejdar   texascreative

    • Social Media Management: Leads the development of SBJC’s corp social media strategy, calendar, and national post development to support system wide Organic traffic & lead growth.
    • Experiential Marketing: Leads the development of all promotions, communications & launch plans for our annual Franchisee conference and local market grand opening programs.
    • Franchisee Support: Supports training updates for all social media strategies & programs to all franchisees.
    • Off-line Marketing: Leads and manages vendor relationships for all off-line support programs (i.e. direct mail, location signage, etc.).
    • Content Marketing: Supports the blog and other digital media content development.

Brand & Content Marketing Manager: Megan Gaitan   [email protected]

    • Salesforce Email Design: Maintains & creates SBJC’s Salesforce email journey.
      General Web Design: Works with Digital Design Specialist to help support content development, design updates and UX improvement efforts for all related digital media.
    • General Web Design: Will work with Digital Design Specialist to help support content development, design updates and UX improvement efforts for all related digital media.
    • Content Marketing: Supports blogging and other digital media content development strategy to help increase web traffic & generate new leads.
    • SEO (Content): Works with the internal SBJC Marketing team to support the execution of content updates on the SBJC corporate website, landing pages & other digital media.
    • Brand Management:  Brand Guidelines, Brand Enforcement & Communications.

Operations Manager: Crystal Vorheier   [email protected]

    • Rentec training
    • Legal docs and contracts
    • Data/file compliance
    • Account management

Operations Specialist/Project Manager: Carlos Aldana [email protected]

    • Database management
    • Project management
    • Operations dashboard and reporting
    • Territory Management on Mapline

Senior Manager, Lead Generation & Analytics: Maribel Miranda   [email protected]

    • Support all franchisee questions, concerns, and journey-building changes that align with paid media.
    • Monitor the profitability of advertising. Monitor traffic quality from all sources
    • Manage & direct our paid media agency to deliver consistent lead & revenue growth across all levels of accounts.
    • Ensures media plans are implemented correctly and in a timely manner

Franchise Business Coach: Christian Hathaway  [email protected]

    • New Franchisee Support: Provide operational guidance, support, and point-of-contact for new franchise owners throughout the lead-up to their location’s opening.
    • Ongoing Franchisee Support:  Work alongside the team to provide continued business support, training, operational guidance, and best practices.
    • Field Visits:  Christian conducts field visits to ensure brand consistency and operational success, and that we all Delivery Extraordinary.

Senior Manager, Web & E-Commerce: Harsh Yarlagadda   [email protected]

    • Web Maintenance, Strategy & Development
    • Own the franchisee location-specific landing page replication and maintenance process.
    • Nurture and maintain vendor relations and outside contractors.
    • Serve as the technical lead with our 3 rd party booking software partner and the website design agency to deliver a seamless client services booking experience.

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