The story of Salons by JC

Founded by innovative entrepreneurs, for entrepreneurs, Salons by JC attracts a culture of driven individuals that want to help others. From the founders, Jack Griffey and Cecil Miller, to the executive team, to the community of salon professionals – everyone at Salons by JC is passionate, determined, and has a love for success. That’s the true Salons by JC difference.

“The entrepreneurial spirit is alive and well at Salons by JC. From the legacy of our founders to the drive and determination of our Franchisees across the nation, our commitment and passion for this industry is unwavering.”

– Steve Griffey, President

The story of Salons by JC

In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most entrepreneurs, they started out with a big idea, but had to learn how to start and run a business from scratch. After a lot of perseverance and hard work, Salons by JC opened its doors in 1998 in Dallas, Texas – welcoming beauty and wellness specialists who were ready to break free from the traditional salon model.

Today, Salons by JC has grown tremendously to over 100 locations in the US and Canada. We are making it possible for driven salon professionals to become independent, start their own salon business, and grow their own brand. Salons by JC supports and provides solutions for salon professionals, salon customers, and salon franchisees. By being founded by innovative entrepreneurs, for entrepreneurs, Salons by JC attracts a culture of driven individuals that want to help others. From the founders, Jack Griffey and Cecil Miller, to the executive team, to the community of salon professionals – everyone at Salons by JC is passionate, determined, and has a love for success. That’s the true Salons by JC difference.


Meet the Salons by JC team

The Salons by JC team is comprised of experienced, highly qualified professionals, consultants and mentors who are on a mission to provide the premiere atmosphere for salon professionals – which allows them to take control of their career through business support, education and empowerment.

Steve Griffey

Steve joined Salons by JC in 2002 as the key to the growth of the corporate stores. In this role, Steve has developed the current franchise model and has set the direction for the company – which can be vastly credited to his 20 years’ experience in facilities management and community programs. He has a BA from the University of Texas at San Antonio and serves on the Board for the Geneva School of Boerne.

Drew Johnston

Drew has been in the role of Vice President of Operations for Salons by JC since 2014. He manages all aspects of the franchisor-franchisee relationship, real estate, and operations. Drew is a veteran of the franchise industry with more than 20 years of experience. He proudly served in the United States Air Force for 23 years and holds a MA from the University of Maryland with a BS in Business Management.

Tony Limon

Tony brings a strong background in both Digital as well as Franchise Marketing in the Financial Services, Technology and Retail sectors, where he has worked with both Fortune 500 companies as well as Medium sized organizations. Additionally, he has extensive experience expanding franchise presence in international markets and an MBA in Marketing from St. Mary’s University (San Antonio, Texas). Prior to joining Salons by JC Tony was one of the three executives at a digital marketing agency (RMG Connect, later acquired by J. Walter Thompson), which grew billings from zero to $50M in four years and serviced some of the nation’s most admired brands such as Farmers Insurance, Best Buy, Hewlett Packard & Humana.

Charlie Martinez

Charlie Martinez joined the Salons by JC team in the role of Operations Specialist. He has over 13 years’ experience in Project Management and Process Improvements. In his role, Charlie will manage information processing and streamline the internal and external communication flow for the company. His focus is always operational efficiency and effectiveness. Charlie earned his Bachelor of Fine Arts from the University of the Incarnate Word, and has earned several certifications for Microsoft Excel and is a Six Sigma Green Belt.

Crystal Vorheier

Crystal manages the day to day operations of the corporate and franchise locations. She joined Salons by JC in 2016 and is the main point of contact for all administrative, financial and technical support for the company and franchise locations. Crystal has almost 20 years’ experience in office management, event planning, project management, accounting, and human resources.

Marlene Flores

Marlene joined Salons by JC in 2017 and manages the overall marketing execution for all corporate and franchise locations. She has roughly 20 years of experience in the marketing and media field with a focus on digital and traditional marketing, PR, and promotions. She holds an AAS degree in Broadcast Technology, a BA in International Business and Marketing, and certifications in Hospitality and Tourism and Social Media.

Mona Echard

Mona Echard is a 25-year veteran in the cosmetology industry. She has experience as a salon owner, business trainer, and consultant. She has a BA in Communication and Public Speaking from the University of Texas at San Antonio. In additions, she is a Certified Corporate Strategies Trainer, which enables her to provide professional and strategic training solutions. Mona’s role as Salon Business Coach is to support Salons by JC’s initiatives to improve suite leasing and retention while working directly with the franchisees, concierges and corporate team.

Stella Albarez

Stella Albarez brings a wealth of marketing experience as a Digital Marketing Strategist and Franchise Account Manager. Before joining SBJC, she ran her own marketing agency, working with C-level professionals and business owners at small and mid-level companies. Throughout her career, as a marketing professional, she has been instrumental in creating and executing marketing ideas that have generated a buzz and profits. Stella holds a Bachelor of Business degree in marketing from Dallas Baptist University.



From franchise agreement signing to the store opening can take 12-15 months. Typically, once a lease is signed, owners are open within 6 months.

For a single license franchise agreement, we ask that you have a minimum net worth of $1,000,000 and liquid assets of at least $300,000.

$50,000 for a single license. Area development fees are based on territory size.

You will need a minimum of 1-2 employees per location.

This is a semi-absentee business. You will dedicate a significant amount of time during real estate and construction phase. As you begin to lease your suites, you can begin turning over control to your concierge who will be trained to conduct nearly all of the day-to-day functions at your location.

We take great care to ensure you meet the financial qualifications to open a new location. Some of our owners elect to obtain 3rd party financing. We have relationships with several franchise funding and equipment leasing companies who can help you in the process. In addition, our real estate group works to obtain Tenant Improvement dollars to help bring the deal together.




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The search for your first location is a team effort that involves several resources and franchise partnerships. We have a well-established relationship with several…

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