How to Start a Salon Suite Franchise

In recent years, the beauty industry has undergone a significant transformation. Traditional salons are giving way to a more modern, flexible model: the salon suites franchise. Entrepreneurs looking for a lower-overhead, scalable business with strong recurring revenue are increasingly turning to this model. If you’ve been exploring options like a hair salon franchise or a beauty salon franchise, it’s time to seriously consider salon suites as a lucrative alternative.

In this guide, we’ll walk you through how to start a salon suite franchise, what makes it different fr om other models, and how to set yourself up for long-term success.

What Is a Salon Suites Franchise?

A salon suites franchise is a business model wh ere you lease out fully equipped salon spaces—also known as “suites”—to independent beauty professionals like hairstylists, estheticians, nail technicians, and barbers. Instead of managing employees or salon operations (as in a traditional hair salon franchise), your role is more like a landlord or property manager.

Franchise brands like Salons by JC, Phenix Salon Suites, and Sola Salon Studios have pioneered this model, giving entrepreneurs a simplified, passive-income-style business in the growing beauty sector.

Why Choose a Salon Suites Franchise Over a Traditional Salon Franchise?

Before we get into the step-by-step process, it’s important to understand the advantages of salon suites compared to other models like:

– Hair salon franchise – Involves hiring stylists, managing inventory, and customer service.

– Beauty salon franchise – Often includes full-service offerings such as skincare, waxing, or spa treatments, requiring more operations management.

– Franchise studios – A broader category that can include photography, fitness, or even massage businesses operating under a similar suite-based rental model.

The salon suites franchise model removes many of the complexities of running a service-based business by giving the professionals their own space and autonomy. You provide the facility, and they bring their own clients, set their own hours, and run their businesses independently.

Step-by-Step Guide to Starting a Salon Suites Franchise

1. Research the Market and Choose a Location

As with any real estate-based venture, location is critical. You want to choose an area with:

– High population density

– A thriving beauty and wellness community

– Demand from professionals looking for private, upscale salon space

Look into demographics like income levels, lifestyle trends, and urban development plans. A high-traffic area near shopping centers or upscale neighborhoods is ideal.

Use local real estate data and consult with a commercial broker who specializes in franchise studios or retail space.

2. Choose the Right Franchise Brand

Once you’ve identified your target area, explore franchise brands that align with your goals. Some of the most well-known names in the salon suites franchise space include:

– Salons by JC

– Sola Salon Studios

– Phenix Salon Suites

– My Salon Suite

Compare what each franchise offers in terms of:

– Brand reputation

– Training and support

– Startup costs and fees

– Marketing assistance

– Real estate and buildout help

Keep in mind, many of these franchises will have salon franchise for sale listings or resale opportunities in your region.

3. Secure Financing

Starting a salon suites franchise typically requires an investment between $300,000 and $1 million, depending on:

– Location

– Size and number of suites

– Construction and buildout needs

Sources of funding may include:

– SBA loans

– Business lines of credit

– Private investors or partnerships

– Franchise financing programs offered by the brand

Build a solid business plan outlining your target revenue, lease model, and occupancy goals to present to lenders.

4. Sign the Franchise Agreement and Lease or Buy Property

Once you’ve selected your beauty salon franchise brand and have financing in place, you’ll need to:

– Sign the franchise agreement

– Finalize your territory rights

– Lease or purchase your commercial property

Be sure to review your salon franchise for sale paperwork with legal and financial advisors to ensure you understand the obligations and royalty structures.

5. Build Out the Salon Suites

This phase involves converting a retail or office space into individual salon suites, typically ranging from 100–200 square feet each. Most franchise studios provide guidelines, layouts, and vendors for the buildout.

Essential features include:

– Soundproof, lockable suites

– Plumbing and electrical for salon equipment

– Premium lighting and ventilation

– Common areas like reception, break room, and laundry

A successful layout balances a luxurious feel with space efficiency.

6. Market Your Suites and Attract Tenants

Now comes the fun part—filling your suites with beauty professionals. Your salon suites franchise brand will likely support you with marketing materials, but local outreach is key.

Focus on:

– Local salon Facebook groups and Instagram

– Email marketing to stylists and estheticians

– Hosting an open house for beauty professionals

– Working with cosmetology schools and certification programs

Remember, your goal is to attract long-term tenants who are looking to grow their independent businesses within your space.

7. Maintain and Grow the Business

Once your salon suites are leased out, your ongoing responsibilities will include:

– Facility maintenance

– Lease management

– Marketing vacant suites

– Ensuring tenant satisfaction

– Coordinating with your franchise support team

Because you’re not managing employees or direct services, this business model can scale easily—allowing you to own multiple franchise studios over time.

Key Advantages of the Salon Suites Franchise Model

✔ Scalable Passive Income
Each suite provides monthly rental income, giving you recurring revenue without managing daily services.

✔ Low Overhead
No inventory or staffing costs compared to traditional hair salon franchises.

✔ In-Demand Concept
Post-pandemic, beauty professionals increasingly seek private, hygienic spaces.

✔ Tenant Independence
Professionals run their own businesses, reducing your management workload.

✔ Strong Franchise Support
Most beauty salon franchise brands provide ongoing training, site selection help, and marketing support.

Conclusion

The salon suites franchise model is redefining the beauty business by merging real estate and entrepreneurship into a sleek, scalable opportunity. Whether you’re looking to diversify your portfolio, leave behind the complexities of traditional service franchises, or build a recession-resilient income stream, this is a path worth exploring.

From researching locations and choosing a reputable beauty salon franchise, to leasing suites and marketing to local professionals—every step is a move toward creating a profitable, modern business in the booming wellness space.

If you’re exploring a salon franchise for sale or want to learn more about joining one of the top-performing franchise studios, now is the time to take the first step.